Building an empire isn't easy. We start with an idea, which develops into a plan, and finally - the little startup is born. To help our "baby" flourish, it takes blood, sweat, tears, and I am not even mentioning the time investment.
We are doing everything correctly, and business is expanding - life seems beautiful.
What is next?
Dear Alpha, it is time to think about philanthropy—an unwritten responsibility of all successful business people. The mindset of giving back to the world and sharing your success evolves and grows others in the process.
There are various definitions, and often philanthropy is described in a limiting perspective as an act involving money. The meaning is much broader and could be practiced in countless forms.
Donating money is not the only way, but also your time by volunteering, or offering your services to those in need. We recently discovered that philanthropy is an essential part of our inner peace, sense of fulfillment, and truly a highly successful ingredient to our growth.
How is that important to you and your company, you may be wondering?
Well, Alpha, apparently having philanthropic engagement on your company's resume will make your business appear more approachable and statistically better viewed by the public. According to "Nielsen," around 66% of global consumers are willing to pay more for sustainable brands. The numbers rise even higher with millennials.
The company's social outreach and responsibility also hold high importance when considering talent retention. Spherion has reported that 71% of employees believe in their connection to their culture and values while searching for jobs. While Exxon Mobil, Johnson & Johnson, and Microsoft hold the highest marks for their corporate philanthropical programs. Small businesses can make a big difference by reaching their local communities on a more personal level. Engaging with audiences and showing interest in the less fortunate will help create a better, more functional society. That's not all! It will also open the doors to new connections that will indirectly lead to understanding your clientele's needs.
Whatever your angle or reason - make sure to consider making philanthropy part of your business model and be part of the change you want to see in our society. After all, we are all in this together, and what better philanthropy than to see other women thrive!
Cheers to all of you who have already embraced philanthropy!